Praise GOD
Merica Today: If TSL had a motto, what would it be, and how does it drive TSL’s essence?
– “Embodying the lifestyle, spirit and banter of sports lovers worldwide.”
We are all about embracing the average sports lover and making their voice feel heard no matter age, size, color etc
Merica Today: Describe a pivotal community engagement moment for TSL that transformed its growth trajectory.
(TSL) – The Happy Corner. The organic growth.
Envision an innovative content strategy to captivate and engage TSL’s audience on a deeper level.
– Focus on capturing authentic, rare and exciting moments: We conducted content audits and realised our best performing content were magic moments we captured, be it fan reactions at stadiums, player interviews or epic sporting moments.
– Localised and International Coverage: Focus on covering major sporting events across the world through help of community members and other sports outfits by providing in-depth analysis, match previews, player interviews, and post-match reviews to keep the audience informed and engaged with local sports events.
– Interactive Multimedia Content: Produce visually appealing content such as videos, and interactive polls to make sports analysis more engaging. Utilise platforms like TikTok and Instagram Reels to create short, entertaining clips showcasing highlights, behind-the-scenes moments, and fan reactions.
– Feature Stories and Profiles: Publish human-interest stories, player profiles, and interviews with athletes, coaches, and sports personalities to provide insights into their lives, struggles, and achievements.
– Fan Engagement Initiatives: Using fan engagement campaigns such as prediction contests, trivia quizzes, and user-generated content challenges to encourage audience participation. Grow a community platform where fans discuss matches, share opinions, and connect with fellow sports enthusiasts.
4. Theo: Share a game-changing collaboration that elevated TSL’s brand and left a lasting impact in the sports community.
Johnny Rockets, Lagos – finding a home in the hub of Lagos’s finest was a game changer. The partnership came at the right time because we had just left Elegbete TV & Radio and TSL needed a home. Once we had that stability, we started to build from the ground up
5. Olabamiji: Which core value among Teamwork, Integrity, Community, Consistency, Hard work, and Passion is indispensable to TSL’s success, and why?
Loyalty, Teamwork, Consistency and Passion , you can say all have worked hand in hand
6. Tayo: Outline strategic initiatives to amplify TSL’s influence and promote inclusivity within the sports community.
– Boost our online presence: We see ourselves as offline influencers with a large following of some of the best sports minds to emanate from Africa. We are working on our online numbers to match and even exceed our current following to be more authentic to brands and potential partners in our industry
– Increased participation in grass-root sports: We have updated our calendar with sporting initiatives that we can’t yet reveal (*cough cough* NDAs) that run through the course of the year. These are sporting initiatives that we are we excited to share in due time.
– Partnerships with Local Sports Organizations: Forge strategic partnerships with local sports clubs, leagues, and federations to collaborate on content creation, event promotion, and community outreach. Exclusive content, such as behind-the-scenes footage, player interviews, and training sessions, provides unique insights to TSL’s audience.
– Community Engagement Events: Hosting sports-themed community events, fan festivals, and charity matches in partnership with local businesses, government agencies, and non-profit organizations.
7. Theo: How does TSL measure its intangible impact on individuals and communities, and what indicators validate TSL’s mission-driven approach?
– We are big on impact and our main indicators have been participation and feedback from our community members and stakeholders in the industry.
– The TSL Podcast on YouTube (Visit @HOMEOFTHESPORTSLOUNGE) has grown in terms of quality and following
– TSL Mondays which is our live games event that we host every Monday has doubled it’s audience boasting an impressive 85% retention rate making it a weekly routine for members
– The TSL Community itself has grown exponentially enabling us create forums for different sports eg. TSL Basketball, TSL Boxing, TSL Bets, TSL Formula 1, TSL FPL
Anticipate key priorities for TSL’s next growth phase, aligned with its overarching vision.
(Olabamiji)
i. building a solid structure to form a foundation for TSL’s backbone
ii. strategically placing ourselves with partners that will elevate the brand
Iii. Improving our influence in the Sports world
9. Tayo: Briefly explain how TSL gathers feedback from stakeholders and translates it into actionable insights for improvement.
– We implement various feedback channels to gather input from stakeholders, including online surveys, polls, focus groups, social media comments, email feedback, and direct interactions at events, engaging stakeholders in a dialogue to further understand their feedback, and gather additional insights. This is done through focus group discussions or one-on-one meetings with key stakeholders.
– Upon receiving feedback, we analyze the data systematically, looking for patterns, trends, and recurring themes to gain a comprehensive understanding of stakeholders’ perspectives, preferences, and concerns.
– Lastly, we communicate the findings and proposed action plans derived from the feedback analysis to stakeholders transparently and effectively, providing updates on how their feedback has been received and how it will be incorporated into future content, initiatives, or operational decisions.
10. Theo: Paint a picture of dream collaborations for TSL that push the boundaries of innovation and impact in the sports industry.
Our dream collaborations would be partnering with
– Multinational sports channels
– Globally recognised sports brands
– Sports teams and clubs to provide scouting opportunities for talents
– Generational talents and taking them to the top of the world sports scene
– And having our community members in positions of sports authority in global sports organisations
