Randi Zimmerman
Here at Symphonic, we’re excited to finally announce our latest rollout of four revolutionary tools for artists. Here’s everything you need to know about these new features, and what this means for Symphonic clients.
Introducing Symphonic’s New Suite of Innovative Tech Tools
Let’s break it down…
Our latest rollout of new, revolutionary tools in the SMS includes four heavy hitters: Transfer Track, SplitShare, Enhanced Recoupments, and new Marketing Drivers process. These four new tools represent a significant step forward in music distribution, promotion, and royalty transparency for Symphonic clients, enabling them to operate with higher efficiency and integrity, save time, more easily manage their finances, and more.
“We don’t use the word revolutionary lightly, but that’s what we believe these new tools really represent for our users at Symphonic,” says Jorge Brea, CEO at Symphonic.
“These tools are built on unique approaches to solving common music industry problems that unlock powerful new abilities and make them more accessible to everyone. This highlights our continued mission to enable independent artists and labels to bring their music and message to the market, while being able to utilize the most state-of-the-art tools the music industry has to offer.”
TransferTrack
Starting with Symphonic’s patented TransferTrack, this tool allows clients to transfer their existing music catalog to Symphonic using just the link to their artist page on Spotify. This enables quick and efficient distributor switching for music labels, reducing the time and effort associated with music metadata re-entry and significantly lowering the barriers to change. TransferTrack also preserves playlist placements and stream history, consolidates catalogs for independent artists, maintains the consistency and integrity of metadata, including for re-releases, and consolidates analytics.
All combined, TransferTrack enables clients to have one single platform for monitoring and strategic planning for their music. 💪
Recoupments
Symphonic’s new Recoupments tool streamlines financial recoupments across various scenarios, serving the needs of artists, labels, and production teams. The tool caters to a variety of financial arrangements in which expenses or advances need to be recouped. Sypmohonic’s Recoupments feature walks users through these often complicated scenarios, demystifying the process with no need for labor-intensive manual calculations to determine artist balances and payouts.
The interface clearly defines who will pay back an expense and for what release. Automating the recoupment processes allow artists and labels to focus more on creativity and production instead of financial administration. 🔥
SplitShare
SplitShare offers unparalleled transparency and control in the management of royalty splits, empowering music creators and rights holders with tools that go well beyond a simple Excel spreadsheet. SplitShare offers the ability to provide detailed visibility of royalty percentages to collaborators, and is designed to streamline the royalty distribution process, making it more transparent and efficient for all parties involved. Through the tool, collaborators have access to their own, free Symphonic account where they can see analytics data to monitor performance of the music and independently verify that their royalties reflect the agreed-upon track percentages. This eliminates the need for distributing and maintaining complex spreadsheets.
All parties also have free and easy access to royalty information via their Symphonic account, reducing confusion and the need for countless emails or phone calls. 💰
Updated Marketing Drivers Process
Lastly, Symphonic has made new updates to their Marketing Drivers process, better aligning the collection of clients’ marketing and promotional details with the initial set-up of their releases in the Symphonic MS. The unique story, paired with the artists’ plans for digital advertising, touring, social campaigns, videos, and the like, help Symphonic’s Marketing team seek out features and editorial playlisting for releases by creating a meaningful and impactful “Elevator Pitch.”
Now, clients only have to enter this information once for each release. These tactics and spotlights become critical differentiators for their music, rather than an afterthought. 📚
